Facebook Plays a Relatively Minor Role In Music Discovery...The industry's addiction with likes, friends, and followers is reaching junkie status. So maybe this is a step towards recovery. Or, at least a little more balance: according to a new finding from NPD Group, social media's role in music discovery is actually minor compared to other formats.
In fact, far stodgier platforms like AM/FM radio, TV, and simple person-to-person recommendations tower in importance over crafty Facebook campaigns. Check out this breakdown from NPD Group researcher Russ Crupnick, who decided to ask music fans a fairly simple question: "How did you first hear about (whatever song) you wanted to hear again?"
![]() These were 'highly-engaged music fans,' not disconnected, casual listeners. Yet Crupnick still found that old-school radio played a stunningly disproportionate role in discovery. Crupnick was far from dismissive of social networking platforms, but noted that this space is 'a little bit overhyped'. But could it be that Facebook is actually wildly overhyped, totally overblown, and not as effective as we thought? Over in concert-land, Digital Music News recently found entrants like Songkick having little impact on concert attendance, despite pushing creating more awareness than ever before. But wait! Critics blasted that report, saying it's just too early to judge - and there are significant lag-times at work. Perhaps inside the bubble, Facebook-connected apps and alerts are in full swing, but in reality, there's still an upward curve. Which is why when Crupnick asked these same consumers what it would take to get them to buy more music, many said 'more Facebook alerts'! Huh? ![]() Article written by Paul Resnikoff from Digitalmusicnews.com Getting Music Placed in Film & TV
Having recently posted about getting music placed in video games and advertising, it’s high time to discuss the same process for film/TV. The latter of which can be especially fruitful for songwriters, who can earn meaningful performance royalties from the use of their songs on TV. To find out more, we spoke with Jumee Park from premium licensing agency Downtown Music Services. What is the process for placement of music in film/TV? Once a music supervisor or music department at Film and TV studio decides what they need, they will being the search by sending out music search briefs to labels, publishers and music placement reps. As a publisher /music licensing rep, if I have music that’s appropriate for the search, I’ll email a playlist of music. From there, the supervisor and other decision makers pull what might work, and then test it in a rough cut of the scene. If it works, then then we’ll get a request for more information on the song, a quote and approval. Which genres/ types of music get placed in film/TV most often? The great thing about music licensing is that it isn’t specific to any genre or style. The music is there to help tell the story, so the type of music that gets licensed depends on the production and the creative direction of that production. A film about present day teenagers living in rural Missouri will likely have music that is different from a film set in 1970s England. Having said that, current trends in film/TV licensing are: hip indie rock, hip-hop, dub-step, upbeat pop-electronic hybrids, and singer-songwriter/acoustic. For trailers and promos, well-known artists and songs tend to have the advantage. How can an unpublished songwriter get considered alongside the big boys for placement? Do your homework. Know what kind of music is getting licensed for different TV shows. Find out who supervises those shows and their submission policies. For example, some supervisors don’t accept unsolicited material, so you might need to find a licensing rep to pitch on your behalf. But overall, continue to put yourself and your music out there – keep playing shows and keep your websites/networking pages updated with media. Good music will always find its way to supervisors. How much can film/TV placements pay upfront? Fees can depend on a number of factors: how the song is used, how prominently the song plays in the scene, the popularity of the song, the artist, and the budget of the project. I’ve seen fees that can range from $500 – $35,000 for TV and from $1,000 – $150,000 for film (this is all-in, meaning for both master and publishing). Which directors / TV channels / shows are your favorites for music supervision? Mad Men and Treme are great as historical/regional snapshots. The shows on CW and MTV are fun to watch since they tend to use what’s current, so it’s a good way to find out about new music. In the film world, I love how the directors Paul Thomas Anderson and Martin Scorsese use music in unexpected ways.
Adele's 21 Outsells Thriller in the U.K.
Can Digital Recordings Sound as Good as Analog?![]() In this http://www.artistshousemusic.org video interview, Carl Beatty, a veteran engineer and Professor of Production and Engineering at Berklee College of Music, discusses whether digital recordings can sound as good as analog, and what determines the quality of a good or bad digital recording. He also shares his thoughts on whether or not consumers care about sound quality.
LMFAO's Former Managers Filed a Lawsuit for 7 Million
According to the website, the band’s DJ frontman RedFoo, he of the wild hair and lack of inhibitions, was handed the suit for breach of contract on his way into the “Idol” studio. TMZ said he laughed in response, taking a photo with the process server, who smiled for the camera (see: photo evidence on the site). The management company, named in reports as Rpm Grp, claims it signed the Los Angeles-based electronic pop duo of Stefan Kendal Gordy (RedFoo) and Skyler Austen Gordy (SkyBlu) in 2008, helping launch them “from 0 to 60,” only to get shown the door once they became successful. The suit, filed in Santa Monica Superior Court, also accuses the group of tortious interference and accounting, alleging RedFoo and SkyBlu poached Rpm employees to be their new managers, paying them a salary rather than writing the agency a commission check. LMFAO performed “Party Rock Anthem” on “Idol,” a gig that — if you can get it — means you’ve pretty much made it as an artist, or at least you’re on the path to stardom in terms of radio relevance. They also took the stage alongside Madonna at February’s Super Bowl halftime show, dueting with the pop queen on their hit “Sexy And I Know It.” |
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